For this Fisher and Paykel TVC I created handmade custom typography using wool. I filmed the wool type using a tripod and a desk fan to create a bit of lifelike movement to the type, before cleaning it up and adding subtle animation in After Effects.
Fisher and Paykel – Bunny
One of many rounds of feedback while designing our custom typography:
MANUAL PICTURES: Director: Tom Noakes Producers: Fergus Cahill, James Wright CLEMENGER BDDO: Executive Creative Director: Mike Spirkovski Creative Team: Nikola Spadina, Katrina Jarratt FSM: Head of Production: Tina Braham Producer: Lynne Baillie Creative Director: Emile Rademeyer Lead Compositor: Stuart Cadzow Design & Typography: Melissa Mai Editor: Cameron Hales Colourist: Billy Wychgel