Fisher and Paykel – Bunny

For this Fisher and Paykel TVC I created handmade custom typography using wool. I filmed the wool type using a tripod and a desk fan to create a bit of lifelike movement to the type, before cleaning it up and adding subtle animation in After Effects.

One of many rounds of feedback while designing our custom typography:

MANUAL PICTURES:
Director: Tom Noakes
Producers: Fergus Cahill, James Wright

CLEMENGER BDDO:
Executive Creative Director: Mike Spirkovski
Creative Team: Nikola Spadina, Katrina Jarratt

FSM:
Head of Production: Tina Braham
Producer: Lynne Baillie
Creative Director: Emile Rademeyer
Lead Compositor: Stuart Cadzow
Design & Typography: Melissa Mai
Editor: Cameron Hales
Colourist: Billy Wychgel